Media Planning & Buying

 

Processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise known as inventory, this is media planning and buying. If you want to ensure that your media campaign runs in the best possible manner, it is necessary to use both media planning and buying in the most effective way, because jumping to media buying straight ahead without effective planning, it would only lead to a major investment without much result and you want to lead to optimum business promotion.

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